SUSTAINABILITY MARKETING
Ley's say, you're invested in sustainability, but you are unsure whether your green marketing claims are safe from scrutiny. In today's climate, green claims can be as risky as rewarding. Businesses that make false claims face fines, regulatory investigations and reputational damage that can be difficult to repair.
At Tunley Environmental, our sustainability marketing and green claims compliance services protect your brand from the rising threat of greenwashing allegations and regulatory penalties.
WHAT SUSTAINABILITY MARKETING IS & WHY IT MATTERS
Responsible sustainability marketing is the practice of communicating your organisation's environmental and social achievements in a way that is truthful, evidence-based and compliant with regulatory standards such as the Competition Markets Authority (CMA) regulated Green Claims Code. It means your green claims are backed by verified data and presented transparently, so your audience cab trust your message.
It matters because consumers, investors and regulators are scrutinising sustainability claims like never before. In the UK, businesses that make misleading environmental claims may be subject to fines of up to 10% of their global turnover starting from the 6th April 2025. The CMA is authorised to issue these fines under the Digital Markets, Competition and Consumers Act (DMCCA) without the need for court proceedings. As a result, it is increasingly important for businesses to ensure the accuracy of their environmental claims.
OUR GREEN MARKETING SERVICES
We support organisations in turning sustainability performance into powerful, authentic communication. Because we only work with businesses we've assessed, you can be confident that every claim is accurate and defensible.
WHAT YOU GAIN FROM OUR SUSTAINABILITY MARKETING SERVICE
Misleading green claims or unclear messaging can result in severe penalties, reputational damage and loss of trust among customers, investors and regulators. From 6th of April 2025, the UK Competition and Markets Authority can directly enforce consumer protection law and issue fines of up to 10% of global turnover, including misleading environmental claims (so-called 'greenwashing'). In 2025 alone, millions of pounds in fines have been issued globally for non-compliant green claims, proving that regulators are taking action and businesses can no longer afford to get it wrong.
At the same time, organisations that communicate authentically can strengthen their brand, attract new customers and build long-term loyalty. Our approach ensures you achieve the latter without risking the former. Every piece of content we create is backed by verified data from your sustainability assessments, giving your stakeholders complete confidence in your message.
By working with Tunley Environmental, you’re marketing responsibly and protecting your brand against evolving green claims compliance regulations in the UK, EU, and beyond. With our sustainable brand marketing expertise, you’ll gain clear, compliant, and compelling messaging that differentiates your business, supports ESG goals and protects your reputation.
Every claim reviewed against green claims and greenwashing regulations.
Verified data ensures your messaging stands up to scrutiny.
Position your business as a sustainability leader.
Avoid penalties and reputational damage linked to false claims.
Marketing that aligns with your sustainability strategy and reporting.
100% 5-star feedback from global clients.
Independent, science-based analysis you can trust.
OUR TEAM OF PHD-LEVEL SCIENTISTS
-1.jpeg?width=300&name=Tunley%20Headshots%20(3)-1.jpeg)
-1.jpg?width=300&name=Tunley%20Headshots%20(25)-1.jpg)
.jpg?width=300&name=Tunley%20Headshots%20(14.1).jpg)
.jpg?width=300&name=Tunley%20Headshots%20(16.1).jpg)
.jpg?width=300&name=Tunley%20Headshots%20(26).jpg)
.jpg?width=300&name=Tunley%20Headshots%20(24).jpg)
.jpg?width=300&name=Tunley%20Headshots%20(13.1).jpg)
CONSTRUCTION SUSTAINABILITY SERVICES
PAS 2080 SUPPORT
We can help you establish targets by quantifying emissions for every phase of your project, in line with the PAS 2080 Standard. Through third-party verification, we ensure that your project is completed in accordance with PAS 2080.
View In Full Detail
WHOLE LIFECYCLE CARBON ASSESSMENT
WLCAs are conducted to determine the most sustainable products and systems for construction and renovation projects, as well as estimating the carbon emissions of a building over its entire lifespan.
View In Full Detail
CARBON REDUCTION ASSESSMENT
Our business carbon assessments provide a comprehensive review of your organisation's carbon emissions and offer practical solutions to help you reduce your environmental impact, cut costs, and ultimately reach net zero.
View In Full Detail
ENVIRONMENTAL PRODUCT DECLARATION
A comprehensive report that details the environmental impact of a product. It is essentially a product's carbon footprint calculated following standardised procedures for specific product types, known as Product Category Rules (PCR).
View In Full Detail
SUPPLY CHAIN MANAGEMENT
Our comprehensive supply chain management service helps optimise procurement policies, streamline supply chain processes, and provides specialised training to suppliers.
View In Full DetailDOWNLOAD OUR FREE GREEN CLAIMS CODE GUIDE
By adhering to this guide, not only will you comply with regulatory requirements, but you will also build trust with your customers and make meaningful contributions towards a sustainable future.
In this guide, you will learn:
- The importance of accurate, transparent, and trustworthy environmental marketing claims.
- How businesses can ensure their claims are truthful, clear, substantiated, and consider the full life cycle impact of products.
- The link between Carbon Assessments and Green Claims.
- Examples of non-compliant and compliant green claim statements.
- Global regulations for greenwashing, including rules from EU, UK, US, Hong Kong, China, India, and more.
