The Green Claims Directive U-Turn: A Setback for Sustainability
We have dedicated years to assisting organisations in their endeavours to achieve greater ...
How Sustainability Managers Can Support Ethical Green Marketing
Green marketing is a powerful tool for businesses looking to communicate their ...
The Power of Storytelling in Green Marketing
Modern customers have shown increased interest in transparency about their purchases and ...
Anti-Greenwashing Regulations for Businesses in the UK & EU
Greenwashing, the practice of making misleading environmental claims, has prompted both ...
Tips To Avoid Greenwashing In Sustainability Reporting
The Cambridge English Dictionary defines greenwashing simply as “behaviours or activities ...
The Comprehensive Guide to Understanding the Green Claims Code
Consumers are becoming increasingly eco-conscious, and as such, companies need to ensure ...
How The Green Claims Code Can Help Prevent Greenwashing
The Green Claims Code (GCC) is a comprehensive guide, developed by the Competition and ...
Green Marketing Vs Greenwashing: How to Spot the Difference
Any business aiming to portray itself or its products as ‘sustainable’ must understand ...
Changes in Anti-Greenwashing Regulations: Business Implications
In recent years, there has been a growing concern about greenwashing – the deceptive ...