Podcast: Packaging Perspectives & Consumer Behaviour

Consumers increasingly say they care about sustainability, but that concern doesn’t always translate into circular purchasing behaviour. 

In this episode of Packaging Perspectives, we explore the gap between consumer intent and action, and what’s really holding back the circular economy. 

Our panel examines the critical roles of education, convenience, and trust, and discusses how brands can better engage consumers to accelerate the adoption of circular packaging solutions. 

Featuring insights from industry leaders: 

• Romana Moares – Host, Sustainable Packaging News 

• William Beer – CEO, Tunley Environmental 

• Alexandra French – CEO, Xampla 

Topics discussed include: 

• Why sustainable intentions don’t always lead to circular choices 

• The behavioural barriers consumers face at the point of purchase 

• How brands can design packaging systems that make circularity easier 

• The role of communication, transparency, and trust 

Packaging Perspectives is a discussion series from Sustainable Packaging News bringing together leaders across the packaging value chain to explore the biggest challenges and opportunities shaping the industry

https://www.tunley-environmental.com/

https://xampla.com/