Dr Gareth Davies has written this latest whitepaper 'Bertie Bott's Every Flavour Water' written about Breaking Bad Habits: A Scientific Approach to Understanding Water Footprinting.
Here at Tunley, I am lucky enough to work in a team of PhD scientists. A big aspect of being a scientist is understanding and translating the countless complexities of life, matter, and the universe into tangible concepts. Scientists have to take complex stuff and make sense of it all. Whereas the world of bureaucracies, administration, and business take simple concepts and construct overly elaborate complex systems around them. Often these are so complicated, convoluted, and filled with miscommunication they create a barrier to tackling the main tasks at hand. Here we can step in, we aren’t the Scientists you find in a 60’s Sci-fi film causing catastrophic disaster, we are here to help! The same problem-solving approach used to explain the mysteries of the universe can explain the mysteries of bureaucracy. So, I am here to tell you to break bad! Become the Walter White of sustainability at your organisation! And take the scientific approach to make real change in the world!
Okay, maybe I got a little bit ahead of myself there. I apologise for that, but it is true, if we want to make a meaningful impact in terms of sustainability, we must cut through the bureaucracy and get to the meat of the issue. That is what we want to do today and why I included so many pop culture references in the title and the introduction. We are going to explain simply; the common terminology used in water footprinting assessments. When it comes down to it, we need water to live. It is a simple as that. Water footprinting assessments enable us to make sure that there is enough water for us in the future. By understanding these common terminologies, you shall be able to take actionable steps towards preserving that future. I think that’s enough pre-amble, let’s get stuck in!